题型:论述题 难度星级:★
8.2万热度
ejet is an airline company that operates domestically and internationally using-凯发娱乐
ejet is an airline company that operates domestically and internationally using a fleet of 20aircraft. passengers book flights using the internet or by telephone and pay for their flights at thetime of booking using a debit or credit card.
ejet currently measures its performance using financial ratios. the new managing director hassuggested that non-financial measures are equally important as financial measures and providefurther insights into company performance.
indicate the statements shown below that are valid:
a non-financial measures are less likely to be manipulated than traditional financial ratios.
b non-financial measures may discourage dysfunctional behaviour by airline staff.
c financial ratios do not need to be linked with non-financial measures.
d non-financial measures are a better indicator of future prospects than financial ratios whichfocus on the short term.
e internal efficiency can be measured by the number of flight take-offs that are on time.
f non-financial performance measures do not need to be developed and refined over time asthey always remain relevant.
g customer satisfaction can be measured in terms of the number of failed attempts to make abooking due to website crashes.